Top 5 Equine Apparel Brands on the Market in 2023
Just like in the fashion world, brands can have a large influence on whether we place that item in the shopping cart or not. Some brands have established themselves in the community as being more reliable than others and earned a reputation. With this earned reputation, it’s not surprising that their products are sought after for their durability, functionality, and innovative designs to suit each and every rider. Such supplies offered are, boots, helmets, breeches, and equine supplies, have become the standard for excellence in the industry.
By looking at sales data, we’re able to measure the success and popularity of brands in the equine community.
1: Ariat
Ariat is number one on the charts and is for a good reason. Their company is known for quality, innovation, and performance with impressive sales figures that reflect their status. Ariat offers a wide range of equestrian products, including riding boots, breeches, show apparel, and accessories. Along with durability, their confort, whether that’s clothing or boots, is rarely surpassed. I have never had a pair of Ariat boots that didn’t fit like a glove and their apparel withstands years of abuse continuing to look and feel great. Am I biased…probably. But, their sales figures are at the top for a reason and it’s not because of me buying all their merch.
2: Horze
Horze has emerged as a popular equine apparel brand, evident from its robust sales performance. Their main focus is on affordable, quality products for the everyday equestrian. Horze offers a wide range of equestrian clothing and gear. Literally if you want it this company makes it or has it in another brand available on their website. This brand provides products to all riders of multiple disciplines and experience levels. Horze offers practical, functional, and fashionable apparel for the demands of any rider. All this is done while maintaining the bank. This is what has contributed to their popularity as a brand and website.
3: Dublin
Dublin is an Australian brand that was developed in 1979 by riders for riders. Their popularity has only grown through the years and has become an well-established equestrian apparel brand. Dublin originally started with making jodhpurs and has expanded to a wide range of equestrian clothing and footwear. Along with durability Dublin’s products are designed for riders of all ages. I think they do a great job at having selections of clothing for a more mature clientele. You know, the people who are looking for a more refined look and less bright colors and patterns. This brand has a reputation for having quality gear at competitive prices, which has led to their success. Dublin provides supplies for multiple disciplines and maintains style, comfort, and durability. I highly recommend looking at their boots. Such a classic and overall outdoorsy look!
4: TuffRider
TuffRider has seen notable success as a family owned business that started in 1992. With their strong sales figures, and their drive to be better year after year, it’s no wonder that they are so popular. The brand focuses on providing nicely priced yet durable equestrian apparel, footwear, and other riding gear. The brand’s products are made to be used for a variety of disciplines form novice to experienced riders. So all in all, a great choice of riding gear for any type of rider.
5: Kerrits
Kerrits has firmly established its popularity in the equestrian community, because of their quality, durability and style. (Let’s face it, their stuff is just cute. I can’t get over the adorable little carrots on my full seat breeches) This brand’s clientele includes women, men and children and makes clothing for any rider’s discipline. The brand has a strong focus on different fabric types to bring you the right material for the right riding scenario. If it’s boiling outside, Ice Fil Knitted fabrics are fantastic. They cool the body’s skin’s temperature up to five degrees while maintaining comfort and even 50+ sun protection. You have a cold winter you say? Kerrits has merino wool clothing that keeps warmth without the bulk like other insulating fabrics can do. And, that is but a fraction of the different types of fabrics they make their products from. Can’t recommend Kerrits enough.
Based on sales data, Ariat, Horze, Dublin, TuffRider, and Kerrits have emerged as the top equine apparel brands in 2023. These brands have become successful in the market because of their commitment to quality, affordability, style, and durability. They understand what their clients want/need and produce quality products accordingly. These brands have firmly seated themselves as leaders, catering to the wide range of needs of riders worldwide.
Have a safe ride,
-Christina
